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Tracking Social Media ROI With HootSuite and The Palms Hotel

When we first launched MediaLeaders.com we set out to develop best practices on Twitter and Facebook to help businesses turn prospects into customers. We like to test different messages across all social media networks and use analytics to track social media roi. One of our most famous case studies came from a one month campaign […]

Apps to Manage Your Business

8 iPhone Apps To Manage Your Business

It’s hard enough to manage your business and keep it all together. It’s great when we can find apps that help us organize and manage our daily activities. Here’s some of the apps we use here at MediaLeaders. 1. Fantastical – A better calendar app A big part of running a successful business is being […]

3 Old School Landing Page Tips To Attract Customers

Congrats! Visitors found your website, and clicked on it, too! Whether they found it through a guest blog post or social media doesn’t matter; the hard part’s over, and you can just sit back and relax now…right? Wrong. It’s great if your prospects are finding your site, but how long are they staying on it? […]

Email tips

3 Email Tips For Better Engagement

Social media might be all the rage nowadays (and it’s not going anywhere anytime soon), but good old-fashioned email marketing still does the trick when it comes to getting people to your site and clicking “checkout.” There’s just one problem: almost every other business also sends emails, and they send out a lot. People like […]

5 Unique Ways to Market Your Event Using Social Media

If you want to do something to give your business a boost – how about hosting an exciting event? Sounds great, but how are you going to pay for the event and market it? Well, we have found 5 unique ways to market your event using social media. At MediaLeaders we’ve hosted dozens of events […]

5 Old School Customer Service Tips For Social Media

Remember the good ‘ole days when customer service was center-stage in business, and not social media? Newsflash: In today’s world, you’re going to have to put both at the center of your business if you want to successfully communicate with your customers. So here are a few refreshers you might consider to get social media […]

3 Startup Tips From A College Entrepreneur (Video+Blog)

Chandler Bolt is a college student, author, and serial entrepreneur who’s started and ran over $320,000 in businesses by age 20. He works with college students teaching them how to run their own business and has received the “Entrepreneur of the Year” award from Young Entrepreneurs Across America. Chandler’s latest book is titled “The Productive […]

Google Plus

4 Reasons You Need to be on Google Plus

By now, everyone has probably heard of Google Plus. But why should you bother using Google Plus when you already have a Facebook, Twitter, Pinterest, Instagram, a blog . . . basically, why add more to your already-overflowing plate? The answer: Google Plus is up-and-coming in a BIG way, and it’s always best to be […]

7 Tips to Updating Your Linkedin Profile

Creating a profile on LinkedIn is one of the best ways to meet and communicate with other professionals. Keeping an up-to-date profile is important, as it reduces confusion and lets others know what you’ve been up to, professionally. The following are seven tips for a successful LinkedIn profile update. 1. Be Detailed When updating the […]

7 Brands Rocking Instagram, and What You Can Learn from Them

Social media is all about connecting with others and getting information – quickly and easily. In today’s fast-paced world, people don’t always have time to read 1,000 words, so it’s no wonder that Instagram is an insanely popular outlet (after all, one picture is worth 1,000 words). We scoured the Nitrogram 50 (a list of […]