Instagram and Snapchat marketing creates new opportunities for brands to broaden their reach. Learn how brands are using these platforms to authentically engage with their audience, how to successfully create content customized for each platform, and how to measure the success of a campaign.
Like an artist looking at a blank canvas and deciding what to paint, figuring out your social media strategy can be daunting. Our digital marketing expert shares 7 steps for a successful social media strategy including tips to identifying your audience, creating content to meet your goals and more.
How do you use Customer Relationship Management data to get insights and improve the customer journey? Our experts offer their best tips for integrating your CRM platforms; the importance of creating custom audiences for social, and more.
If you haven’t yet heard much about augmented-reality technology, get ready. Expert Shauna Heller shares 5 tips you need to impress your friends with your knowledge of AR and the countless ways it’s going to make once-mundane things cool all over again.
There’s an art and a science to working with influencers. Our panelists share some of their favorite tips, including using AI tools like Charlie App to research the influencers you want to reach; speaking the influencers’ language; and always erring on the side of authenticity.
When it comes to creating content that moves people through the sales and marketing funnel, editorial coverage hands down is the highest trusted piece of content someone can generate. Our PR expert shares tips for creating content that aspires to different audiences and how to hit key metrics.
Your company wants to tap into the enormous potential of predictive analytics. But it’s easier said than done. Our experts share their insider views on the true value of predictive analytics solutions, the tools they recommend and the importance of honing in on the information most valuable to you.
When today’s fans watch a game—whether on TV, a device or live in the stadium—they’re also busy following and joining in the online chatter. Our panel offers valuable advice about building an effective presence and connection with this very engaged audience.
Strategizing content is a high priority for large and small businesses alike. In this panel discussion, experts share their best tactical tips for best practices, great tools, and the future of Tracking Post-Click Activity with Business Intelligence Technologies.