Instagram and Snapchat—Snapchat especially—are relatively uncharted terrain compared to other social-media platforms when it comes to branding your business and engaging your customers. How effective are they, and what are some best practices for reaching audiences through these particular channels? Our experts share their unique insight.
Setting up customer relationship management systems is the first step in collecting pertinent customer data for your business, but what do you do with that data? How do you use that data to improve your customer’s experience? Our experts at the Digital Growth Summit share CRM best practices to help businesses tell a story with […]
Getting positive PR—and lots of it—is an ever-changing game as new technologies and social-media outlets emerge and evolve. Our panel of experts share their best tips for getting media attention by using all the tools at your disposal.
Our friends at WeWork have found that an essential component of the corporate culture movement is creating a sense of community in the workplace. Learn how to nurture and build your company’s community by hosting office events, connecting with your team digitally and changing your physical space.
For sports teams wanting to build fan loyalty, or for any brand looking to connect with fans on social media, there’s no better opportunity than a big sporting event to engage your target audience. These 5 experts will tell you how to do it.
Whether you’ve recently launched a startup business or are trying to muster up the courage to take the plunge, you’ve probably guessed that building customer awareness, sales and marketing will be among your biggest challenges at first. Learn the savvy steps these creative entrepreneurs have taken to boost their customer outreach.
How do you get positive media coverage in the digital age? It’s both art and science. Find out how online PR experts have learned to build relationships with the media and become a go-to source for the people who cover their industry.
Business owners are always looking for time saving tools to help maximize their business. Learn how to use time-management software to boost your productivity, how the native iPhone Reminders app can simplify your schedule, and how LinkedIn can streamline your hiring process.
Whether you’re just out of school or a professional looking to change jobs, you need to know how employers consider your online presence as part of the application process. Learn which networks to join, how to stand out from the crowd, and what exactly employers are looking for online.
The hurdles startups face can be huge, from building name recognition to reaching key decision makers. In this week’s podcast learn about the obstacles eight ambitious entrepreneurs have faced and how they overcame them—including putting themselves out there with public speaking and even using “The Shark Tank” as a springboard.
The hottest new social marketing tool is Vine. Get some great Vine ideas and learn how Vine can be used for cross-promotion, capitalizing on current trends, and using hashtags to string stories together.
With the recent announcement of Instagram’s algorithm change many content marketers are wondering how this will affect their feed. Learn what the news has to say about the Instagram update, the pros and cons, and how it will affect your organic reach.
Influencers and marketing experts share their top tips for transforming your digital brand identity—and why it makes a difference. Learn about the importance of having a consistent voice and style; carving out a specialty; and incorporating new elements from podcasts to weekly giveaways.
Entrepreneur, Simon Slade, shares his best content creation tools to help you save time. Learn how to generate ideas with ease, improve your readability, create specialized graphics and optimize your social media schedule to improve your business.
We asked 8 public relations experts for their most creative digital PR tips. Learn how leveraging past endorsements, connecting with influencers offline and refocusing your pr efforts around your analytics will boost your digital PR efforts.
Josh Ochs interviewed 4 marketing pros from around the country to share tips for online reputation management, online marketing and search engine rankings. Learn how to overcome negative feedback, monitor accounts, prioritize networks and monitor your brand using Footprint Friday.
We asked a tech industry expert to share some powerful resume tips that will help professionals grow their network and advance their career. Learn why you should not age yourself, focus on benefits, include metrics for end results, remove buzzwords and why a word doc is still important.
Whether you are looking for new clients or a new job, these LinkedIn profile tips to elevate your personal profile visibility will deliver results. Learn why you should obtain 500+ connections, post a friendly photo, garner 3+ recommendations, share at least 2x per week, get a paid account and optimize your profile.