For building brand awareness, targeting new audiences, and converting customers, influencer marketing is a strategy that some of the world’s best brands are implementing. Learn directly from social influencers how to get started, influencer outreach tactics, and how to remain authentic while still being brand friendly.
With influencer marketing on the rise, many brands are working to build authentic influencer relationships. Learn how to engage with influencers you want to work with, how much influencers are worth, how much control an influencer should have on a campaign, and how to find the right influencers.
A recent study shows that when content is shared by an influencer, then the trust in that content jumps to 83%. Brands can leverage this opportunity and learn influencer outreach techniques, tactics for finding the right influencer, and what red flags to look out for when finding influencers.
Your search results are the results that come up when people search for your first and last name online. Employers know they’ll get a better picture of who you are if they look you up online. Learn the exact steps you can use to monitor your results and impress employers.
How you respond to negative social media posts is more important than what the negative post says about you. Learn how to use social media to boost—not damage—your professional reputation, how to create a positive online reputation, and what to do if you receive negativity on social.
For many brands and online retailers, influencer partnerships represent the future of digital marketing, and, increasingly, a greater portion of budget and focus are being devoted to influencer sponsorships. Learn how to find the right influencers to partner with, how to approach them, and which influencer metrics to focus on.
Everyone has online results that create a footprint when someone searches for them online. This online footprint can shape your career in ways you might not anticipate. Learn how your online footprint impacts your career, common myths about online footprints, and ways to avoid social media mistakes.
We asked several experts, how can social media hurt your career and what are some tips professionals can use to avoid making social media mistakes? Learn how to vent in a positive way, how social media can be an extension of your resume, and how to shine online for employers.
Influencer relationship management (IRM) is a strategy for managing influencer interactions, enabling brands to nurture those interactions into long-term relationships. Learn how IRM can generate measurable impact for brands, what the best IRM tools are, and quick tips for brands who want to build a successful influencer marketing strategy.
For many brands, attracting new customers is one of the biggest benefits of utilizing social media marketing. So, we asked 10 digital marketing experts to share their best tips brands can use to gain followers and build an engaged audience on social media.
Instagram and Snapchat offer creative ways for brands to attract new customers, engage their audience, grow their email list, increase conversions, and more. With so much conflicting advice on Instagram vs Snapchat, we decided to ask the digital marketers who are successfully leveraging these social platforms to weigh in.