Does your company store data on premise or in the cloud? Is one more secure than the other? Our panel of excerpts weigh in about how to maximize your company’s data and cloud security, deal with breaches if they occur, and where to turn for help.
Whether it’s an Instagram makeup influencer or a foodie blogger, PR professionals need to adapt and alter their communication strategies when working with influencers. Our friends at Power Digital Marketing have outlined 5 best practices with tips to ensure a successful influencer outreach campaign.
How effectively are you using BI tools to track post-click activity? Our panel of experts share advice on everything from what really drives traffic to your site (and how to measure it) to how often companies should tweak their online sales strategies.
Consistently producing compelling email content can be challenging. So, how do you spice up your email content in an age where content is king? Our friends at Power Digital Marketing share their tips for improving your email content including the best way to promote to your subscribers and more.
Brands are already seeing the power of using virtual reality into their campaigns. Experts share the nuts and bolts of what makes a VR campaign work, how to decide what level of investment makes sense, and the importance of getting feedback from a sampling of customers prior to launch.
Online business owners are always looking for new ways to increase conversion rates. In this post CEO Simon Slade shares his best tips including, continuously optimizing your website, changing your content, improving your follow-up and link positioning, and testing different strategies to increase conversion rates.
If your business is busy collecting data but still struggling to use it effectively for predictive analytics, you’re not alone. Our top experts share their advice, including the importance of sharing data company-wide and collecting data even before you understand its relevance.
Whether your goal is to boost customer retention, streamline the manufacturing process, or monitor your supply chain, encourage your team to find ways to utilize IoT data to optimize your business. In this panel discussion 4 digital experts offer their best IoT marketing advice for brands.
Instagram and Snapchat marketing creates new opportunities for brands to broaden their reach. Learn how brands are using these platforms to authentically engage with their audience, how to successfully create content customized for each platform, and how to measure the success of a campaign.