Business owners are always looking for time saving tools to help maximize their business. Learn how to use time-management software to boost your productivity, how the native iPhone Reminders app can simplify your schedule, and how LinkedIn can streamline your hiring process.
Whether you’re just out of school or a professional looking to change jobs, you need to know how employers consider your online presence as part of the application process. Learn which networks to join, how to stand out from the crowd, and what exactly employers are looking for online.
How do you get positive media coverage in the digital age? It’s both art and science. Find out how online PR experts have learned to build relationships with the media and become a go-to source for the people who cover their industry.
The hurdles startups face can be huge, from building name recognition to reaching key decision makers. In this week’s podcast learn about the obstacles eight ambitious entrepreneurs have faced and how they overcame them—including putting themselves out there with public speaking and even using “The Shark Tank” as a springboard.
The hottest new social marketing tool is Vine. Get some great Vine ideas and learn how Vine can be used for cross-promotion, capitalizing on current trends, and using hashtags to string stories together.
With the recent announcement of Instagram’s algorithm change many content marketers are wondering how this will affect their feed. Learn what the news has to say about the Instagram update, the pros and cons, and how it will affect your organic reach.
Influencers and marketing experts share their top tips for transforming your digital brand identity—and why it makes a difference. Learn about the importance of having a consistent voice and style; carving out a specialty; and incorporating new elements from podcasts to weekly giveaways.
Entrepreneur, Simon Slade, shares his best content creation tools to help you save time. Learn how to generate ideas with ease, improve your readability, create specialized graphics and optimize your social media schedule to improve your business.
We asked 8 public relations experts for their most creative digital PR tips. Learn how leveraging past endorsements, connecting with influencers offline and refocusing your pr efforts around your analytics will boost your digital PR efforts.
Josh Ochs interviewed 4 marketing pros from around the country to share tips for online reputation management, online marketing and search engine rankings. Learn how to overcome negative feedback, monitor accounts, prioritize networks and monitor your brand using Footprint Friday.
We asked a tech industry expert to share some powerful resume tips that will help professionals grow their network and advance their career. Learn why you should not age yourself, focus on benefits, include metrics for end results, remove buzzwords and why a word doc is still important.
Whether you are looking for new clients or a new job, these LinkedIn profile tips to elevate your personal profile visibility will deliver results. Learn why you should obtain 500+ connections, post a friendly photo, garner 3+ recommendations, share at least 2x per week, get a paid account and optimize your profile.
Teens think that the impermanence of Snapchat allows people to feel more free to reveal who they really are, as opposed to a more polished view of yourself that you may add to other social media.
With social CRM, you really try to get a conversation going. You are trying to make an engagement happen with your prospects before the transaction even occurs.
I think that there will always be a place for technical SEO, but we are coming to find out the technical SEO has a very short half life.
Segmenting your email list and personalizing your emails can significantly improve your open rate. Make sure your emails have a clear, defined call-to-action that is relevant to your customers.
The biggest difference between traditional PR and digital media is that we now have all of these ways to reach people and we can time things differently. You can break news differently.
Many big companies go through phases when they start collecting data. First, they collect the data and they look at what happened. For example, sales were down yesterday. You learn to look at the data and it’s more traditional recording stuff at first.