Many brands are still trying to determine how and when to engage their audience through content marketing. In this breakout session a content marketing expert offers her best examples and tips for effectively creating engaging content.
With brands gaining access to their own publication space with relative ease, offsetting ad spend, and helping their customers keep their finger on the pulse. Learn how building campaigns around a core principal and following 3 core strategies can help your content be more relevant in a news feed economy.
There’s an art and a science to creating engaging content that you can monetize. In this breakout session one of our expert panelists shares some of his top tips for monetizing content, including collaborating with others to grow your audience, how to create native advertising, and more.
In this panel discussion experts share their best content calendar strategies including: why the volume of your content isn’t as important as you might think, the importance of tailoring your content based on the platform, and their content calendar favorite tools.
You want to tap into the enormous potential of collaborating with brands on influencer campaigns, but it’s easier said than done. Our experts share their insider tips on how influencers can attract the right brands by creating compelling content, updating their social profiles and more.
Strategizing influencer marketing is a high priority for big and small brands alike. In this panel discussion, experts share their best influencer strategy tips for finding influencers whose values align with your brand, how to work with influencers to target a new market, and techniques for tracking influencer campaigns.
Social media can easily be swept aside as a trivial factor but to dismiss this virtual gold mine would be a large opportunity wasted. Learn how incorporating social media into your content marketing strategy can increase your conversions, boost your brand’s recognition, improve your SEO and more.
If you’ve ever launched an email marketing campaign, you know the challenge of crafting email subject lines and how difficult it can be to increase your open rates. So, we found several email marketing experts to share some of their best subject line tips.
How effectively are you tracking and measuring your analytics? Our panel of experts share advice on everything from which metric is the most important (and how to determine if your content is meeting that metric) to which analytics tools they recommend.