Influencer marketing is when a brand leverages the influence of an individual in order to share their brand with a larger market. Learn how you can implement influencer marketing to increase brand awareness, boost conversion rates, launch a product or improve your SEO.
Social media recruiting is something that most growing companies are focused on. But how do you catch the attention of job-seeking talent in your industry? Learn how to stand out by showcasing your company’s culture, targeting specific candidates with Facebook ads, and tapping into your existing network.
With successful marketing campaigns having such a positive impact for brands, many companies are looking for ways to maximize their campaign efforts. Learn how to speak your customer’s language, clearly define your campaign objectives and increase customer engagement with these campaign tips.
Don’t let the size of your business limit your marketing strategy. Learn how to leverage digital tools and tactics to maximize your small business marketing efforts. Get tips for building the right social media strategy, creating content that engages and utilizing SEO.
Word of mouth marketing today is much more scalable because of social media. In this breakout session learn how creating unique coupon codes, helping influencers, turning your founder into a micro influencer, and sharing an alternative brand story can have a huge impact on your ecommerce results.
Running a successful influencer marketing campaign starts with creating organic and authentic relationships with influencers in your niche. In this breakout session, learn how curating targeted content, helping influencers grow their presence, and how meeting in person can help you build organic relationships with influencers.
Many brands are still trying to determine how and when to engage their audience through content marketing. In this breakout session a content marketing expert offers her best examples and tips for effectively creating engaging content.
With brands gaining access to their own publication space with relative ease, offsetting ad spend, and helping their customers keep their finger on the pulse. Learn how building campaigns around a core principal and following 3 core strategies can help your content be more relevant in a news feed economy.
There’s an art and a science to creating engaging content that you can monetize. In this breakout session one of our expert panelists shares some of his top tips for monetizing content, including collaborating with others to grow your audience, how to create native advertising, and more.