With the advent of Instagram stories many brands are wondering if they should be creating content for Instagram stories vs Snapchat. In this panel discussion, 5 experts share guidance for brands who want to leverage Instagram and Snapchat to attract new customers, engage their audience and increase conversions.
Content marketing is a “non-salesy” marketing strategy that focuses on helping prospects better understand a topic/issue. See examples of successful content marketing in our case study and learn how to create content that drives profitable customer action, builds thought leadership in your industry and attracts new customers.
2017 is the year of news content visibility. When you distribute news, you get analytics that can help you make more impactful marketing decisions. Learn the 2017 trends in PR, search and social that will help you engage your customers, amplify your content online and boost your SEO.
Your brand wants to tap into the tremendous potential of social media but it’s easier said than done. Our experts share their best insights on maximizing ROI on social media, the tools they use and the importance of focusing on the metrics that increase conversions.
When we think about marketing techniques the first things that come to mind are billboards, magazine ads, and commercials. However, consumers prefer a more authentic approach to marketing. Learn why 19 influencers think blogging is more authentic than traditional advertising.
While it used to be important to have a certain number of likes and followers on social media, it’s less about that now and more about creating really great content. Learn how to create engaging content, use social tools and determine your brand strategy to grow your social media following.
Shawn Herring, Co-Founder and CMO of Torchlite, shares his best digital strategy tips for influencer marketing. Learn the importance of making senior leadership in your company into influencers—and why giving away your secrets is one of the best ways to get customers coming back for more.
If you’re looking to take your digital marketing skills to the next level in 2017 then consider attending a marketing event. Marketing events provide opportunities for brands, digital marketers, PR professionals, agencies and influencers to highlight their thought leadership, share their best marketing tactics, and network with others.
Bloggers have a lot of questions about MailChimp marketing. We reached out to 5 digital experts to get some of their best tips for bloggers using MailChimp. Including design hacks to help save time, how to use MailChimp to build anticipation for a product launch, and more.
With the popularity of online shopping on the rise, brick-and-mortar stores are focusing on ways to boost foot traffic to their stores. Learn how creating an email lifecycle campaign can help strengthen relationships with your customers, incentivize visiting your stores, and build a community.
Once you have a solid A/B testing strategy in place you can start to create content that is optimized for engaging your audience and increasing conversions. Learn how to create a pre-test checklist, the importance of only testing one variable at a time and when to segment your audience.