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5 Ways to Build Successful Influencer Partnerships

5 Ways to Build Successful Influencer Partnerships

For many brands and online retailers, influencer partnerships represent the future of digital marketing, and, increasingly, a greater portion of budget and focus are being devoted to influencer sponsorships. Learn how to find the right influencers to partner with, how to approach them, and which influencer metrics to focus on.

How can your online footprint impact your career?

How can your online footprint impact your career?

Everyone has online results that create a footprint when someone searches for them online. This online footprint can shape your career in ways you might not anticipate. Learn how your online footprint impacts your career, common myths about online footprints, and ways to avoid social media mistakes.

Social Media Mistakes That Could Hurt Your Career

Social Media Mistakes That Could Hurt Your Career

We asked several experts, how can social media hurt your career and what are some tips professionals can use to avoid making social media mistakes? Learn how to vent in a positive way, how social media can be an extension of your resume, and how to shine online for employers.

Do you know what Influencer Relationship Management is?

Do you know what Influencer Relationship Management is?

Influencer relationship management (IRM) is a strategy for managing influencer interactions, enabling brands to nurture those interactions into long-term relationships. Learn how IRM can generate measurable impact for brands, what the best IRM tools are, and quick tips for brands who want to build a successful influencer marketing strategy.

Instagram vs Snapchat- Which Platform is Better for Your Brand

Instagram vs Snapchat: Which Platform is Better for Your Brand?

Instagram and Snapchat offer creative ways for brands to attract new customers, engage their audience, grow their email list, increase conversions, and more. With so much conflicting advice on Instagram vs Snapchat, we decided to ask the digital marketers who are successfully leveraging these social platforms to weigh in.

How to Increase Your Social Engagement

How to Increase Your Social Engagement

For brands on social, it can be disheartening to post content on social media only to receive little–to–no engagement. Building an engaged social audience creates opportunities for brands to attract new prospects and boost brand loyalty. Learn how to use video, micro content, and repurposed content to increase social engagement.

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