Digital Brand Identity Tips from 7 Bloggers
[su_box title="Did you know that we bought a blogger network?" style="soft" box_color="#fffab0" title_color="#606060"]At Blog PR Wire we nurture over 3,900 bloggers to create influencer marketing and online reputation campaigns for family friendly brands. We share digital tips with our network, for free, to make them better bloggers. Blog PR Wire asked bloggers for their best brand identity tips for building a brand online, growing an audience and putting your brand to work for you.[/su_box]
Before you started a blog, you might have thought it was an easy way to attract visitors to your site, grow an audience and build loyalty. It can be all those things and more. But to be truly successful at it, you need more than a blog—you need a brand, a go-to resource whose audience continues to grow because readers know what to expect, like what they see and feel like part of a community.
We asked bloggers and public-relations specialists for their best brand identity tips for building a brand online, growing an audience and putting your brand to work for you.
What are your best digital brand identity tips, tools and success stories?
- Be consistent online
- Lead with your personal brand
- Know your audience
- Act as if you’re already the brand you want to become
- Hold a weekly giveaway
- Plan ahead for where you want your brand to go
- Grow your audience organically
Nick Brennan, Founder and CEO of Watch Social Media, @watchsocialm Building a digital brand identity is about consistency across the board. Write with a consistent tone of voice. Use a consistent font, or set of fonts, on your images and drop the logo in the same place every time. Stick to a set publishing schedule. That’s what a brand is—something that remains consistent so people know what they’ll be getting.
Karen Yankovich, Social Media Brand Strategist, @karenyankovich The biggest mistake I see people make when starting to brand their blog is focusing solely on their business brand and ignoring their personal brand. We Google everyone we do business with. So Google yourself, too—are you comfortable with what shows up? Re-evaluate your LinkedIn profile. Are there any dust bunnies in there?
Taking the time to first create a strong personal brand is a fantastic foundation for a strong business brand. My suggestion? Start with LinkedIn, and use it to tell people everything you want them to know about you. Your blog brand will follow.
Brenda Della Casa, Owner of BDC Digital Media, LLC, @BrendaDellaCasa The key is to offer consistent, quality content that keeps your reader in mind. That starts with doing a real brand analysis of the reader you're trying to attract while keeping the readers you have in mind. Think beyond the numbers and really get into who they are. Think up three different readers and give them names, ages and answer questions on their behalf. Where do they travel? What matters to them? What five items do they always have on them? Where do they eat? What are their days like? The more you break down your ideal audience, the better you'll be able to provide content that will attract and interest them. Also, remember that it is better to have 100 loyal fans than 1,000 instant followers who will drop off over time.
Matt and Phil Letten, Founders of Vegan Bros, @mattletten We speak with entrepreneurs often, and our biggest piece of advice is always to live in a fantasy world. Choose to believe that you can do anything you set your mind to, and don’t let anyone bring you ‘back down to reality.’ You’re living in the true reality now. And in this reality, you can do whatever you want! Anything is possible. When we launched Vegan Bros we knew we had a massive idea. And we knew we would grow globally and have a huge impact. But the reality is, we started with zero. Zero fans. Zero dollars. Zero email subscribers.
So, how did we grow to 12,000 emails subscribers, 37,635 Facebook fans, over 5,000 subscribers on YouTube, 16,700 followers on Instagram, and 6 figures of revenue in only 16 months? We acted as if. While we started with nothing in physical form, we believed we had a great idea. And so, every action we took and continue to take is with the size and scope of a brand who was already successful. And, as things do, the success soon manifested to catch up with our vision.
Ken Davenport, Broadway Producer and Blogger, @kendavenport One of the ways I've been able to increase my blog subscribers by over 20 percent in three months is by holding a weekly giveaway. People love to win stuff! We use King Sumo, a terrific contest app that encourages entrants to enter and promote the contest at the same time. It’s an auto-pilot promotion.
Ashley Migneault, Founder of To The Wild Co, @tothewildco The most important thing you can do for your brand is to create a business plan. If you don't have a roadmap for the next three years of your brand's life, you might get lost along the way. Once you have a business plan, invest in a logo and cohesive social media branding. And, more than anything else, be consistent with your readers.
William Peery at LoSoMo, @billy_peery If your blog has a personality, the branding will follow. When people talk about 'finding your tribe,' that's what they mean. You give the world your perspective, and eventually the world will give you an audience. There are a million ways to do this, but it all boils down to thinking about your field, then adding something new to the conversation.
Once you've done that, monetization is easy (so long as you're willing to do the work). You can sell white papers, offer consulting services, do speaking gigs, and more. It's all about that tribe.