Digital Marketing Cheat Sheet from DGS 2015 Panelists

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[su_note note_color="#f9f9f9" text_color="#000000"][su_row][su_column size="2/5"] Digital Growth Summit July 23rd, 2015 [su_spacer size="1"] [su_button url="//medialeaders.com/digital-growth-summit/" background="#326699" size="2" wide="no" center="yes"]Learn More[/su_button] [/su_column] [su_column size="3/5"]This blog post is a preview to our Digital Growth Summit event happening on July 23rd in beautiful Santa Monica, CA. It features the hottest summer marketing topics that help brands and businesses build a better online presence. In one full day each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). This event is limited to 120 professionals from brands, businesses, startups and agencies that want to learn key tips and trends from panelists.[/su_column] [/su_row] [/su_note]


We caught up with several of our panelists to ask them some of their tips before the event. Grab a ticket here to learn from all of the panelists. We are excited to learn from our 20+ panelists at the Digital Growth Summit in Santa Monica on July 23rd.


1. Consider your consumer/reader’s social media feedback to help editorial groups prioritize story development. - Rod Yabut - Content Marketing Panelist - USC

Considering your consumer/reader’s social media feedback can help editorial groups prioritize story development

Rod Yabut, a content marketing panelist and the Interactive Marketing Manager at USC, believes that considering your consumer/reader’s social media feedback can help editorial groups prioritize story development. This can be accomplished by actively listening to social media conversations that revolve around a particular story to see if it has anymore “legs” beyond its initial iteration. This helps media outlets cater to their audiences, while still providing compelling and educating content, and prioritizing internal resources.


Golden rule: treat the people on your email marketing list the way you would want to be treated

2. Golden rule: treat the people on your email marketing list the way you would want to be treated. - Anita Taylor – Email Panelist – Southern California Edison

Anita Taylor, an email panelist and Sr. Marketing Analyst at Southern California Edison, makes the point that permission and relevance are the keys to getting into the inbox. What it all boils down to is the golden rule: treat the people on your email marketing list the way you would want to be treated.


3. What is your company news and launch calendar (and should you have a PR consultant or agency create it)? - Serena Ehrlich – Public Relations Panelist – Business Wire

What is your company news and launch calendar (and should you have a PR consultant or agency create it)?

Serena Ehrlich, a public relations panelist and the Director of Social and Evolving Media at Business Wire, poses several questions that must be considered before creating and launching a PR program:

  1. How to tell when you are ready to start PR?
  2. What is your company news and launch calendar?
  3. Should you hire a PR person or an agency?

Understanding your audience is crucial. Find out what type of content they want to read and what relates to them.


4. Understanding your audience is crucial. Find out what type of content they want to read and what relates to them. - Angelique Toschi – Content Marketing Panelist – Shakey’s USA

Angelique Toschi, a content marketing panelist and Customer Engagement Specialist at Shakey’s USA, says that understanding your audience is crucial. Find out what type of content they want to read and what is relatable to them. Additionally, content marketers need an understanding of the platform their company uses to ensure the technology and content are a right fit for each other.


Smart digital publicists think beyond words. Visuals such as photos, infographics, GIFs and videos go a long way.

5. Smart digital publicists think beyond words. Visuals such as photos, infographics, GIFs and videos go a long way. - Heather Wong – Public Relations Panelist - Sprint

Heather Wong, a public relations panelist and Corporate Communications Manager at Sprint, reminds us that news announcements don’t have to come from traditional press releases. In the digital age, you can effectively launch a new product or service via a blog post or social media. Smart digital publicists think beyond words. Visuals such as photos, infographics, GIFs and videos go a long way.


6. An important part of email marketing is to craft the perfect subject line and personalize body content. - Zahra Bidar – Email Panelist – CJ Affiliate

An important part of email marketing is to craft the perfect subject line and personalize body content.

Zahra Bidar, a Senior Account Manager at CJ Affiliate, believes the most important parts of email marketing can be summed up in three points:

  • Crafting the perfect subject line
  • Personalizing your body content
  • Using your data wisely to reach customers in a relevant manner

Speak the YouTube language. Talk to fans like they are your friends - not a viewer on traditional TV.

7. Speak the YouTube language. Talk to fans like they are your friends – not a viewer on traditional TV. - Hailey Bright – YouTube Panelist

Hailey Bright, a YouTube Panelist whose channel has over 1 million views, states that her #1 rule is to speak the YouTube language. Talk to fans like they are your friends - not a viewer on traditional TV. Speaking the language of your intended audience is a great tip for marketers to use in any media channel.


[su_note note_color="#f9f9f9" text_color="#000000"] [su_row][su_column size="2/5"] Digital Growth Summit July 23rd, 2015 [su_spacer size="1"] [su_button url="//medialeaders.com/digital-growth-summit/" background="#326699" size="2" wide="no" center="yes"]Learn More[/su_button] [/su_column] [su_column size="3/5"]This blog post is a preview to our Digital Growth Summit event happening on July 23rd in beautiful Santa Monica, CA. It features the hottest summer marketing topics that help brands and businesses build a better online presence. In one full day each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). This event is limited to 120 professionals from brands, businesses, startups and agencies that want to learn key tips and trends from panelists.[/su_column] [/su_row] [/su_note]