3 Email Tips For Better Engagement
Social media might be all the rage nowadays (and it’s not going anywhere anytime soon), but good old-fashioned email marketing still does the trick when it comes to getting people to your site and clicking “checkout.” There’s just one problem: almost every other business also sends emails, and they send out a lot.
People like a clean inbox, which means they’ll take two seconds to click “unsubscribe” or mark an email as spam. So, how do you avoid getting tossed into the clogging-my-inbox, don’t-need-it pile? Mix some new email tips with old standards to grab people’s attention and (most importantly) keep it.
1. Keep The subject line Short
This the first thing people will see, and if they don’t like it, guess what? You’re headed for the trash folder. Fortunately, there are a few things you can do to avoid that fate:
Studies have shown that putting your company name in the subject line increases the chances of people opening the email. The subject line gets cut off after a certain number of characters, so put the important parts in the beginning (or just keep it short and sweet). Keep it simple, but make it compelling. Play on your readers’ curiosity with subject lines that leave them wondering. If you give everything away right at the get-go, why would they bother opening your email?
2. Make Your Content Customer Friendly
How do you do this? Look at what current research is showing: more people are using handheld devices to read email. This means that your email isn’t always being viewed on a desktop with a big screen. Really, it probably is seldom being viewed on a large screen. Realize this evolution in how people are viewing things and adjust to it - don’t fight it. Make sure that your emails load easily on smaller devices and show up correctly. This might mean that you have to sacrifice “fanciness” for easier accessibility, but you can make up for that.
3. Concentrate On Helpful Content, Not Selling
Content marketing is the marketing of the future, with an emphasis on content. Bring it back to times before gimmicks, flashy websites, and too many exclamation points. Your customers don’t want to be sold to; they want to learn something from your emails they can put to use in their lives. There is one thing you should keep in mind when you write content: Will my audience find this useful? In other words, how are you helping them? Your content also needs to be as well written as it is valuable, so if that’s not your area of expertise, hire an expert. For the bit of dough you’ll dole out, you’ll get a lot of customer satisfaction and engagement in return.
What email tips do you have? Let us know in the comment box below.