6 Tips To Use LinkedIn Long Form Publisher
Our Marketing & PR Manager, Amy Poblete, was nice enough to share some tips about how to use LinkedIn long form publisher.[su_youtube_advanced url="https://youtu.be/MwZSty3YFHA" width="860" height="600" showinfo="no" rel="no" https="yes"]
LinkedIn Publisher, used to create long form posts, is a powerful content marketing tool.
LinkedIn Publisher, used to create long form posts, is a powerful content marketing tool. Not only does LinkedIn provide you with an attractive space to host and highlight your ideas and images, they assist with marketing, as well.
To access the LinkedIn Long Form Publisher, click the Publish a Post pen and paper icon on you LinkedIn homepage. This will take you directly to the Publisher dialog which enables you to set the image, the title and the content of the piece that you would like to publish.
Use these formatting tips to make your content look really nice:
- Choose the right image size 698x400
- Frame your image
- Load the title
- Format your body content
- Use H2 headers
- Add 3 links to the footer
LinkedIn provides space for 70 characters, but shorter titles tend to wrap a little better than longer ones.
Ensure that the image that you choose is rectangular, 698 x 400 px. This ensures that your image posts in format that you have imagined it. If the image that I have chosen is square, or not 698 x 400, I will center it on a white background that is the correct size, and upload it that way.
Bearing in mind that LinkedIn puts your profile photo in the lower center of the image, make sure that any text or critical parts of the image are in the upper 3/4 of the space.
The next step is loading the title into the dialog box. LinkedIn provides space for 70 characters, but shorter titles tend to wrap a little better than longer ones.
Add 3 links to other content on your sites at the bottom of your LinkedIn post: “Also by...:”
Once you are all set with the image and the title, it's time to paste in the body of your content. I always start with a by-line and a link to the corresponding "Contact" page on my client's website, followed by a "Also read on ..." link if the content has been published elsewhere.
LinkedIn provides H1 and H2 tag options, however, bear in mind that the title already has the H1 tag, so subtitles belong in H2.
I tell people to add 3 links to other content on their sites at the bottom of the post: "Also by Amy Poblete:"
This is what makes LinkedIn Publisher unique: all of your 1st degree connections are alerted to your post.
So, once you have all of your content in the Publisher dialog, you can "save" without publishing and "preview". If you spot an error or typo after you hit the "Publish" button, all is not lost. You can go back and "Edit Post."
The next step, after you publish your information, is what makes LinkedIn Publisher unique. Everyone in your network, all of your 1st degree connections, are alerted to your post via a special flag that is placed in their account. The alert will say, "Amy Poblete just published a post: "US Women Win World Cup.""
LinkedIn keeps track of each person who views your post.
LinkedIn then keeps track of each person who views your post. You will see an eye icon in the header and a number, as well as a thumbs up and comments section.
Finally, LinkedIn sends an email entitled LinkedIn Pulse each Thursday morning. (For this reason, I tell people to publish their long form posts on Monday-Wednesday.) This LinkedIn Pulse email provides links to the Publisher Posts that have been created by your 1st degree connections in your network over the past several days. So, each person's LinkedIn Pulse is completely individualized to their own network.
Learn more about Amy Poblete, Marketing & PR Manager at MediaLeaders:
[su_private] Amy helps to manage our Digital Growth Summit conference that we host each year in Los Angeles. She reaches out to speakers and puts together panels that provide helpful tactics for businesses. She also helps us to create guest blog posts, pitch PR opportunities, create social media engagement calendars and a whole lot more. [su_spacer size="1"]
Want us to interview your company? Contact the MediaLeaders Team. [/su_private]