3 Old School Landing Page Tips To Attract Customers
Congrats! Visitors found your website, and clicked on it, too! Whether they found it through a guest blog post or social media doesn’t matter; the hard part’s over, and you can just sit back and relax now...right? Wrong. It’s great if your prospects are finding your site, but how long are they staying on it? Are they interested? Will increasing traffic to your business’ website lead to more sales? The answers to these questions depend on a few factors, but the one that’s easiest for you to control is: your landing page.
Tactical Tip: it takes less than 7 seconds for people to decide if they want to leave your website. Optimizing your landing page is key to your website’s success, so here are a few old school landing page tips to get you started.
1. Be Clear.
If people can’t figure out what your site is about in less than 7 seconds, then your site’s a failure. And those people? They've already clicked on to something different. So don’t be vague, don’t be artsy, don’t be obscure; put the title of your business or site in big boldface, choose relevant images, and create a concise tagline that won’t leave people scratching their heads. Because they won’t scratch their heads and try to figure out what your site’s about - they’ll just leave.
At MediaLeaders we’ve been trying to work on being really clear to our customers over the past few years. It takes some time.
Tactical Tip: Survey your customers and ask them why they buy your products. Then use their comments in your page titles/marketing.
2. Focus each page on one simple idea.
Chances are, your business focuses on one product, niche, or idea; you’re not trying to sell every product or service in the world at once, are you? Then your website shouldn't seem like that either, especially the landing page. Keep it focused in on the main point of your business (or that specific product/service). What do you want people to buy from you? What do you want to provide to your potential customers? Don’t litter your landing page with hundreds of bits of content about hundreds of things, or display a plethora of ads or links. With less to look at, people will spend more time on the focal point - just make sure the focal point is what you want it to be.
Tactical Tip: Don’t offer too many options in your menu or links on your page. Anything that might distract your customer should be carefully repositioned. At MediaLeaders we’ve tried to work on this for a few years. It’s slowly paying back dividends.
3. Look at competitors & outside examples, then take the lead.
There’s nothing wrong with checking out your competitors’ websites before designing your own - in fact, your competitors’ sites are valuable learning tools. You can look at their sites for inspiration, but it’d be even more useful to take a look and notice what you don’t like about them (we do this every day)! Maybe show a few friends and ask them what turns them off about those sites. Then take this information with you when you sit down to design your site or update it; make sure nothing you hate is a part of your design. By taking out the pieces that you don’t like, you’ll streamline your landing page and make it easier for customers to comprehend what your business is all about - taking them one step closer to a sale.
Tactical Tip: Write out your site using paper and pencil. This helps you to create (from scratch) only what you want your site to include. Then you can design/build your site with those elements first. We find at MediaLeaders that wordpress and digital tools can get in the way if you us them before planning on paper.
What tips do you have? Let us know in the comment section below and we’ll reply!