Influencer relationship management (IRM) is a strategy for managing influencer interactions, enabling brands to nurture those interactions into long-term relationships. Learn how IRM can generate measurable impact for brands, what the best IRM tools are, and quick tips for brands who want to build a successful influencer marketing strategy.
Blog at Media Leaders
For many brands, attracting new customers is one of the biggest benefits of utilizing social media marketing. So, we asked 10 digital marketing experts to share their best tips brands can use to gain followers and build an engaged audience on social media.
Instagram and Snapchat offer creative ways for brands to attract new customers, engage their audience, grow their email list, increase conversions, and more. With so much conflicting advice on Instagram vs Snapchat, we decided to ask the digital marketers who are successfully leveraging these social platforms to weigh in.
Research continues to show that people want to hear from your company via email and the ROI on email marketing remains high. Learn how to start building online communities by providing valuable email marketing content, understanding the tools available, tying in social media, and more.
YouTube is the largest digital entertainment platform out there and reaches more 18-34 year olds than any US television network, broadcast, or cable. Learn the three pillars to brand coverage on YouTube, how to understand your audience, and ways to create content for a successful YouTube campaign.
Social media is largely image-driven, not textual. There are almost three and a half billion images posted on social media. For 85% of those images, there is no text. Learn how to use visual intelligence to understand consumer trends, target your audience, and be present on social media.
For brands who want to take their social media marketing efforts to the next level, consider adding live videos to the mix. In this blog post, 4 experts share their best tips for selecting the right live video platform for your brand, how to grow your email list, and more.
For brands on social, it can be disheartening to post content on social media only to receive little–to–no engagement. Building an engaged social audience creates opportunities for brands to attract new prospects and boost brand loyalty. Learn how to use video, micro content, and repurposed content to increase social engagement.
In today’s digital landscape, there is a lot of noise you have to break through to be heard. So, many experts are boosting their thought leadership in order to stand out from the crowd. Learn 5 ways you can showcase your expertise and become an authority in your industry.
Your content marketing efforts hinge on the success of your CTAs. So, to help you craft the most effective call to action content, we asked 15 experts to share their best tips. Learn how to entice more customers, improve your CTA copy, and use social to maximize your CTAs.