4 Steps To Promote An Event On Twitter (Video Blog)
While we are getting ready for our Digital Growth Summit event I decided to shoot this video to show you how we get our panelists excited about the event (and have them help us spread the word).
Here's four basic steps I use to promote an event on Twitter.
- Pick a destination (Landing page or phone number)
Craft your tweet (without selling)
Include the @Twitter handles of your speakers & partners
Use HootSuite or Buffer to promote your event
Bonus Tip (Not in the video): Create a #hashtag for your event that's less than 8 characters.
To be successful, you need to have some sort of a website where you can send your traffic from Twitter. In this case we are promoting our Digital Growth Summit and we want our speakers to help us drive traffic there.
Tactical tip: Most Twitter users are on phones, make sure your landing page is mobile friendly.
I used a Gmail email to craft my email. It's less about the technology and more about how well you craft a compelling message. I want you to ask yourself "What response do I want from this message?" When you seek a response, you get RTs, comments, likes, etc. This outcome is engagement.
In this case, my goal is to get our speakers to retweet our content so their followers will learn about our conference. However, I don't want to do this in a sales tweet.
Bad sales tweet example: "Don't miss out on this event! It's not too late to register for our summit! + LINK"
Good responsive tweet example: "We're so excite to have @user1 and @user2 on our panel at our event talking about (Topic) next week. + LINK"
Tactical Tip: Tweet like a hipster. Hipsters don’t promote their event, they mention it in an interesting way.
We captured all of the Twitter handles for our speakers and were able to quickly group them together by topic. This helps us in several ways. First, it notifies our speakers when they log in. Second, it creates a small community around the speakers. They all can promote each other around their topic. When they see each other at the event they will have more in common (and maybe be encouraged to follow each other before the event).
We love HootSuite and Buffer. They both are great systems with different uses. Regardless of the one you select, consider writing your messaging out before you drop it into the dashboards. This helps you to continue to have a consistent message and be able to make less mistakes.
For our event we're using #DGS14. We used Search.Twitter.com to carefully research who might already be using that hashtag and make sure they aren't going to use it this year. Examples of bad hashtags: #Medialeaders (This is the same as our @MediaLeaders username, we should use that username instead so we can get followers). #DigitalGrowthSummit - This hashtag is too long (20 characters). It takes up too much of the 140 character real estate on Twitter. #DGS14 - This hashtag is just right (6 characters). Also, no one is using it (from what we have found on Search.twitter.com).
What event tips do you have? Let us know in the comment box below.