5 Steps to Writing Better Blog Content
With over millions of websites, it may seem difficult to get people to visit and stay on yours. Here are 5 tips to writing better blog content.
1. Make it conversational.
When writing for the web, you’re essentially just adding another piece to an overflowing pot of conversation. Content made specifically for the web should encourage conversation between it and the readers. Keep it informal and provocative; the intent is to spark a dialogue, which is the go-to way to make a piece viral. If the piece doesn't make the reader want to respond in some way, then it’s not doing its job.
2. Bite-sized is the best size.
Another way web content is different: it’s not a book. People aren’t going to sit down with a cup of coffee and go on to read every single word of your writing. People scan when they go on the web. So, make it easier on your readers - use bullet points, cut your content into small paragraphs and add subtitles.
3. Keywords welcome here.
Don’t be afraid to throw in some keywords to help out your SEO; any page of your website and any web content you put up is fair game. But, as always, everything in moderation. (Google will get mad if you overdo it.)
4. Use images to enhance each page.
Remember to add pictures to your site - that’s what makes web content and writing different from, say, a novel. It’s completely visual, so it’s worth trying to please your readers’ aesthetics. Use Photodune to search for low priced images you can use without fear of a lawsuit.
5. Include links to your blog or other content you’ve created.
Hyperlinks to outside information are great. What’s even better? Linking to previous content you’ve created, whether on the same site or another place on the web where you put your work. The more links going back to your content, the more ways Google can find you and the better it will rank you.
6. The simpler, the better.
Finally, keep all of the writing plain and simple. This is not the time to break out the tone or techniques you used in your college thesis. Just about everyone will appreciate it if you leave out the jargon and obnoxiously long words. Think of it this way: anyone can go on the internet and find your content. Anyone. That includes people who speak English as a second or third language, younger audiences, and people who don’t want to exacerbate the headache they already got from work that day. The good news is that this is generally a good technique to improve your writing.
What are your tips for writing better website content? Share in the comments below.