5 Experts Share Ideas for Executing Successful Marketing Campaigns
Most brands strive to create something unique and ideal for consumers. However, some major hurdles can be executing successful marketing campaigns that familiarize the right consumers with your brand.
Strive to market and promote your brand or product to an audience that will take the action you’re looking for. Just having ‘marketing plans’ and campaigns in place won’t get you in front of your target audience any easier or faster. If you want your brand’s marketing campaign to be successful, you need to fully understand your brand, perfect the messaging, and execute on your strategies and tactics.
We asked five CEOs and marketing executives: which elements are crucial in order to create and execute successful marketing campaigns?
1. Clearly define your objectives
The most important part of any marketing campaign is clearly defining your objectives. –Blair Nicole Nastasi
Blair Nicole Nastasi, Media Moguls PR, @MediaMogulsPR
The most important part of any marketing campaign is clearly defining your objectives. Too many marketers implement strategies because they’re ‘popular’ or because they think they ‘should’, rather than considering how they play into the overall vision for the business.
In order to have successful marketing campaigns, you must stop to think about why you’re doing what you’re doing and how it will get you to your end goal. A marketing campaign without a clear vision or objective is a recipe for disaster.
2. Focus on transparent messaging
Personalization is the key to today’s consumer. –Mike Bornhorst
Mike Bornhorst, DirectBuy
Personalization is the key to today’s consumer. Focus on discrete targeting and transparent messaging that aligns your service offering with the needs of your audience. More than ever, consumers educate themselves prior to making purchasing decisions. When you go to market with a campaign, consider offering a 90-day money back guarantee on membership and a savings guarantee on merchandise. Money back guarantees can greatly simplify and accelerate the decision-making process.
3. Customer engagement is the most important element of a successful marketing campaign
Using a multi-channel communication strategy is the key to consistent success. –Iain J. Whyte
Iain J. Whyte, Pelican Water Systems
Customer engagement is the most important element of a successful marketing campaign. Understanding what triggers a desired response and guiding the customer through the sales process, using a multi-channel communication strategy, is the key to consistent success. Developing a process that constantly evaluates the performance of the message and the media channel in a desired timeframe will ensure that customer satisfaction and marketing objectives are truly aligned.
4. Don’t compromise authenticity to appeal to your audience
Don't use a campaign to try to be something you're not. –Mike Weber
Mike Weber, ONEHOPE
Consumers are getting really good at determining when a marketing campaign isn’t authentic. Consumers can sense when a brand is using a marketing campaign to appeal to them and isn’t a part of the brand's DNA. If you look at cause marketing, there’s been a shift from temporary campaigns to brands that support making a positive impact on the world 365 days a year. Figure out: who you are, why you're doing what you're doing, the consumer who will connect & believe in you – then market to them authentically. Don't use a campaign to try to be something you're not.
5. Understand your consumers and ditch the buzzwords
It’s imperative that your consumers see themselves in your messaging. –Allison Hart
Allison Hart, TeleVox Solutions
It’s imperative that your consumers see themselves in your messaging. They need to feel that you understand them – speak their language and lose the overused, cliché marketing buzzwords.
About our guest blogger:
Samantha Isdale is a Content Marketing Manager at Wpromote, a leading digital marketing agency. She's interested in all things digital marketing and PR, and enjoys reading articles on those topics and learning from industry leaders. Connect with her on LinkedIn.