7 Tips to Updating Linkedin Profile
Creating a profile on LinkedIn is one of the best ways to meet and communicate with other professionals. Updating Linkedin profile is important, as it reduces confusion and lets others know what you’ve been up to, professionally. The following are seven tips for a successful LinkedIn profile update.
1. Be Detailed
When updating the information on your profile, be sure to include as many details as possible. Adding in certain details – like summaries of current or previous positions, or locations of past jobs – may seem trivial, but in the long run it allows others to learn more about you and your work history at a glance. Also, the more information you include about yourself, the more likely you will turn up as a match for keywords in the search bar. That means more hits to your profile and more potential connections.
2. Be Visual
Profiles without images can be off-putting, as users who try to contact you via LinkedIn will not have a visual reference. Including a profile picture can help your connections put a face to a name. Be sure the image clearly shows your face and that you are wearing appropriate clothing. As LinkedIn is a professional networking website, users will be more likely to respond to and connect with professional-looking individuals. Keep this in mind when choosing an image to post.
3. Use the Status Bar
Updating your LinkedIn status weekly or biweekly allows your connections to see what you’ve been up to. Use the status bar for asking your followers direct questions, sharing information that might be useful to those who receive your updates (such as business tips you’ve learned, locations of conventions or events you are attending, etc.), or discussing projects that you have been working on. Use it as a tool for communicating broad information that would not necessarily have to be delivered personally.
4. Share With Your Connections
When updating your profile, share information and multimedia posts that might interest your connections. It can be a video, an article, an image or infographic – anything that relates to your field of business or elicits conversation among your followers. Interesting posts invite people to converse and contribute, all while drawing traffic to your profile.
5. Don’t Be Impersonal...
Try not to make your status updates – or any other text update you post to your LinkedIn profile – too impersonal. Write as humanly as possible while still retaining your professionalism. Ask questions, engage your connections, make jokes (when appropriate) and respond to comments on your profile. Use your profile as an opportunity to display a bit of your personality.
6. ...But Don’t be Too Personal
While your personality should shine through on your LinkedIn profile, LinkedIn has a much different purpose than a site such as Facebook. Posting very personal information or personal images on your profile is not a good practice, and can have negative effects on your relationships with your connections. Even something as relatively benign as posting about your family should be saved for a more casual social media site. Do not use your LinkedIn profile as a soapbox or a channel to complain or voice very strong opinions on touchy topics such as politics or religion. If you wouldn’t discuss it in the workroom, you should not discuss it on LinkedIn.
7. Proofread Before Submitting
Whatever changes you choose to make to your LinkedIn profile, be sure to proofread your updates carefully before submitting. Updates can be seen by all of your connections and anyone else who happens upon your profile. Spelling and grammatical errors are unprofessional and have the potential to drive others away. Additionally, be sure to verify that what you’re posting is truthful information, particularly with article sharing and status updates. Being caught posting false information is embarrassing, even if you didn’t know that what you posted wasn’t the truth. Any time you post text to a website, be sure to check for proper English and be sure to fact-check yourself. You’ll save a lot of time and effort saving face later.
What is your biggest struggle on LinkedIn? Let us know in the comments below.