5 Easy Ways to Get Started with Video Content Marketing
Video content is now prioritized by search engines, especially Google. How many times have you done product research and found videos populating more than half of the first page of the search results? This makes video content very useful for brands who want to market to users and target new customers.
Since videos are more engaging than traditional marketing content, they convert better, and they provide helpful information about your brand. So, once you create some video content marketing it is time to establish a video promotion process.
To help you get started, here are the 5 best video content marketing tips to keep your customers mesmerized.
1. Set up a video budget
Establish a video budget so you know how much you are capable of spending on your video content marketing.
The first thing you need to do is establish a video budget so you know how much you are capable of spending on your video content marketing. If you have a limited budget, consider making the video yourself or hiring a freelancer at an affordable rate. Focus on the message you want to tell with your video and set reasonable goals that fit within your budget.
2. Forget sales and tell a story
To gain leads from your video content marketing, place a call to action at the end.
Forget about sales – and instead center your video around a story. Concentrate on the value you want your video to provide your customers and appeal to their hidden desires and needs. To gain leads from your video content marketing, place a call to action alongside the tracked URL at the end. The important thing to remember is that your CTA should fit in with the story you are telling in your video.
3. Keep your videos short and sweet
Your video content marketing should convey your brand's value.
Viewers often click away from videos within less than 10-seconds, so keep it short and sweet. Pique your viewers’ interests by grabbing their attention right away and by asking questions or using teasers. Your video content marketing should convey your brand's value and answer immediately as to why your customer should watch it.
Also, don't be afraid to take risks when creating your videos. People enjoy laughing and want to feel enlightened, when they watch videos online, so humor works well. Take the risk, be creative, and leave the traditional marketing techniques for something else. Take this chance to bring out your funny side while also selling your service or product. Then utilize the last couple seconds of your video content marketing to entice your customer with a call to action.
4. Tag your video and optimize it for search
Utilize SEO so that your viewers will be able to find your video content in an organic search.
Now that you have completed your video, it is time to tag it and make it Search Engine Optimized. You want to ensure that your video is easy for your audience to find. Post your video and host it on your own domain. Facilitate embedding on the video as this helps to increase inbound marketing links.
To utilize SEO so that your viewers will be able to find your video content in an organic search result, follow these steps:
- Create keywords for your video
- Use the main keyword you are focusing on, at least once, in your title and in the description of your video
- Add relevant tags to your video
- Provide extra links in your video description box such as website, events, discounts, contact information, etc.
Another important thing to do is to create a video sitemap; Google has an effective document available on how you can create your own video sitemap easily.
5. Go Viral with your video marketing content
Social media marketing is the perfect way to spread the word about your new video.
Social media marketing is the perfect way to spread the word about your new video. Post the video to your brand's social accounts and make sure to post your video on YouTube. Another benefit of social media marketing is that it provides you with helpful information on who has viewed your video like: gender, the age of the viewer, and demographics.
Last note: There is nothing more frustrating than watching a video that is slow to load. A slow-loading video leaves your audience frustrated, so make sure you are using a web host with a high-speed network.
What are your best video marketing tips? Feel free to let us know in the comments below!
About our guest blogger: Three-time entrepreneur Sam Cyrus is CEO and co-founder of Algorithm SEO Sydney, an innovative online marketing agency; SEO Services Sydney, a digital marketing company focused on SEO; and their parent company Algorithm Digital Marketing Solutions, which provides web design services and technical training programs. Connect with him on LinkedIn. Learn more about guest blogging on MediaLeaders.