What is Influencer Marketing? (Marketing Guide)

What is Influencer Marketing

  • Leverage the influence of an individual in order to share your brand with a larger market
  • Work directly with an influencer to create a campaign focused on highlighting your brand’s message to the influencer’s audience
  • Consumers are looking for a trusted voice to get to know your brand and working with influencers gives you the opportunity to do just that
  • An influencer marketing campaign can be used to increase conversions, boost brand awareness, launch a product or improve your brand’s SEO


Influencer marketing can be used to increase conversions, boost brand awareness or improve your brand’s SEO

    How to Define an Influencer

    • An influencer is a trusted thought leader who has an above-average impact on a specific niche
    • Influencers attract a loyal following by offering unique value through blog posts, videos and/or social media

    81% of U.S. online consumers trust information and advice from blogs

    Influencer Marketing Statistics

    • 81% of U.S. online consumers trust information and advice from blogs
    • 61% of U.S. online consumers have made a purchase based on recommendations from a blog
    • 60% of consumers feel more positive about a company after reading custom content on its site

    Some Brands who are Leveraging Influencer Marketing

    • Walmart
    • Disney
    • Microsoft
    • Ford
    • Sony
    • Gap
    • Pepsi
    • Nissan
    • General Mills
    • Subway
    • Sprint
    • Best Buy
    • Focus Features
    • Walgreens
    • Colgate
    • TMobile
    • Kia
    • Lowes

    What the News has to Say

    “Influencer Marketing proves to be a valuable strategy that should be part of every marketing mix.”Huffington Post

    “Influencers offer brands the ability to amplify their messages at a relatively low cost.”The New York Times

    “You need to have a robust influencer marketing strategy in place”Forbes

    “Influencer marketing, the act of enlisting popular users with large social media followings in a marketing campaign — has exploded over the last year.”Business Insider

    Healthy Choice Influencer Campaign Case Study

    Recently, the brand expanded its Healthy Choice Simply Café Steamers line with the launch of four organic meals made with USDA-certified organic ingredients and partnered with MediaLeaders to create awareness of the new flavor options.

    Healthy Choice Campaign Goals

    • Increase awareness of the four new flavors of the Healthy Choice
    • Simply Café Steamers Partner with 10 leading food and brand-friendly influencers/bloggers who fit the Brand’s demographic to post positive and honest blog reviews
    • Reach at least 10,000 total views on each blog post, throughout campaign
    • Influencer posts include two of the four new organic ingredient meals, photographs, product packaging and end results
    • Campaign content to be published within 60 days of receiving the product

    Healthy Choice Influencer Campaign Results

    • Brand exposure to over 450,000 people within Healthy Choice’s target audience
    • Added social reach to over 261,000, across Facebook, Twitter, Instagram and Pinterest
    • Website traffic from all 11 blogs to Healthy Choice website to improve SEO and drive web users to try/buy product, all for a guaranteed 12 months, upon publication
    • Relationships with over 10 leading Influencers, with potential for more exposure
    • Influencers posted customized images of products with product name, to improve Google image results (helping the brand to own more of its online Google image results when people do research about the brand)