8 Youtube Channel Tips To Get Subscribers (Video Blog)
Youtube is the second largest search engine on the web (behind Google). We feel like it's important to have as much content on Youtube as possible to get noticed and help build loyalty from customers as they get to know you through your video marketing. Here's some of our favorite Youtube channel tips to get started:
- Upload a clear, square version of your company logo (or headshot).
- Upload a header image that represents your brand (or something inline with your channel's theme).
- Edit your channel navigation by rolling over the small box in the top right.
- Add a short channel trailer that will entice your viewers to become subscribers.
- Add a "Popular Uploads" section under your trailer.
- Add a "Playlists" section.
- Create playlists in your video manager by grouping them together and clicking the "playlist" dropdown.
- Add a "Recent uploads" section to your channel to show how dynamic your channel is.
Your logo should be the same one you use across the web. This makes it easy to find and it makes it easy for customers/fans to notice you.
There's a lot of options for header images...make sure it's something you feel proud of. Also keep it in-line with the theme of most of your videos.
Click on that little box in the top right to activate the channel navigation. Then click "Enable" under the "Browse view" section to turn on these features.
Try to select a video that is less than 2 minutes in length and is exciting. No one wants to have a long conversation when they first meet you, it's the same with new visitors on your youtube page. Keep it short and fun.
This automatically displays your most watch videos in a clear box on your page. It's guaranteed to show your viewers something that's most interesting for them to consider watching.
This is a great way to group your content into little content channels so your visitors can learn from you with one click.
The beauty of playlists is that they give you control over your viewer's experience. They let you keep your viewer's attention (for the most part) and then deliver them the next video without sending them to another channel.
This shows how many videos you've uploaded and keeps people excited about the freshest content.
With some of these youtube channel setup techniques you'll be ready to go to put your best foot forward with your customers and fans.
What tips do you have? Let us know in the comment box below.