YouTube is the largest digital entertainment platform out there and reaches more 18-34 year olds than any US television network, broadcast, or cable. Learn the three pillars to brand coverage on YouTube, how to understand your audience, and ways to create content for a successful YouTube campaign.
Join the next Digital Growth Summit to learn from professionals in SEO, PR, email marketing, social media, big data, video marketing, analytics and mobile marketing.
For many digital marketers, email marketing is the most important element to their overall marketing success. So, we asked 5 experts to share their email marketing best practices. Learn how to use emails to connect with your audience, create content that adds value while increasing conversions, and the best tools.
Omnichannel marketing is about strategically tracking every single brand interaction that your customer has along the journey. Then being able to tie all of that data together and turn it into something actionable for your brand. In this panel discussion, experts share their favorite omnichannel tools, engagement strategies, and more.
Discover the differences between VR and AR technology, as experts share tips on how your brand can use these platforms to engage your audience. Learn how to create a deeper connection with your audience, build immersive experiences for your brand, and run successful VR/AR campaigns.
Brands are already seeing the power of using virtual reality into their campaigns. Experts share the nuts and bolts of what makes a VR campaign work, how to decide what level of investment makes sense, and the importance of getting feedback from a sampling of customers prior to launch.
Whether your goal is to boost customer retention, streamline the manufacturing process, or monitor your supply chain, encourage your team to find ways to utilize IoT data to optimize your business. In this panel discussion 4 digital experts offer their best IoT marketing advice for brands.
YouTube and Facebook Video are the top platforms when it comes to creating video content to engage with your customers. Our experts share their best tactical tips for determining which platform will help you reach your marketing goals, when to use live content and how to optimize the length of your video for your audience.
Most companies and individuals use the cloud in one form or another. But what is it, exactly? Is there more than one “cloud” (hint: yes), and how do you reap the benefits it offers without compromising security? Our experts share some of the secret dangers as well as their solutions.
Many brands are still trying to determine if, when and how to employ influencer-centered campaigns. Our experts offer their best advice about building natural brand-influencer relationships; the respective value of small- to medium-audience influencers versus “celebrities,” and much more.
Is your brand using IoT? How is this technology being used in the marketplace, and how will its evolution impact your own marketing—or for that matter, your life? Get the insiders’ view on IoT and current and future trends.
Instagram and Snapchat—Snapchat especially—are relatively uncharted terrain compared to other social-media platforms when it comes to branding your business and engaging your customers. How effective are they, and what are some best practices for reaching audiences through these particular channels? Our experts share their unique insight.