Instagram and Snapchat—Snapchat especially—are relatively uncharted terrain compared to other social-media platforms when it comes to branding your business and engaging your customers. How effective are they, and what are some best practices for reaching audiences through these particular channels? Our experts share their unique insight.
Digital Growth Summit
Setting up customer relationship management systems is the first step in collecting pertinent customer data for your business, but what do you do with that data? How do you use that data to improve your customer’s experience? Our experts at the Digital Growth Summit share CRM best practices to help businesses tell a story with their data.
Getting positive PR—and lots of it—is an ever-changing game as new technologies and social-media outlets emerge and evolve. Our panel of experts share their best tips for getting media attention by using all the tools at your disposal.
Teens think that the impermanence of Snapchat allows people to feel more free to reveal who they really are, as opposed to a more polished view of yourself that you may add to other social media.
With social CRM, you really try to get a conversation going. You are trying to make an engagement happen with your prospects before the transaction even occurs.
I think that there will always be a place for technical SEO, but we are coming to find out the technical SEO has a very short half life.
Segmenting your email list and personalizing your emails can significantly improve your open rate. Make sure your emails have a clear, defined call-to-action that is relevant to your customers.
The biggest difference between traditional PR and digital media is that we now have all of these ways to reach people and we can time things differently. You can break news differently.
Many big companies go through phases when they start collecting data. First, they collect the data and they look at what happened. For example, sales were down yesterday. You learn to look at the data and it’s more traditional recording stuff at first.
One thing to remember is that YouTube is a search engine, it’s Google. It’s important to have a YouTube content calendar.