Getting positive PR—and lots of it—is an ever-changing game as new technologies and social-media outlets emerge and evolve. Our panel of experts share their best tips for getting media attention by using all the tools at your disposal.
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Teens think that the impermanence of Snapchat allows people to feel more free to reveal who they really are, as opposed to a more polished view of yourself that you may add to other social media.
With social CRM, you really try to get a conversation going. You are trying to make an engagement happen with your prospects before the transaction even occurs.
I think that there will always be a place for technical SEO, but we are coming to find out the technical SEO has a very short half life.
Segmenting your email list and personalizing your emails can significantly improve your open rate. Make sure your emails have a clear, defined call-to-action that is relevant to your customers.
The biggest difference between traditional PR and digital media is that we now have all of these ways to reach people and we can time things differently. You can break news differently.
Many big companies go through phases when they start collecting data. First, they collect the data and they look at what happened. For example, sales were down yesterday. You learn to look at the data and it’s more traditional recording stuff at first.
One thing to remember is that YouTube is a search engine, it’s Google. It’s important to have a YouTube content calendar.
Consistency is key. Your Instagram images need to scream your brand. Be sure that you have a call to action, for people to share your post. You should have brand guidelines that show what to post on Instagram.
Vine creators are more trusted than mainstream celebrities, because they mostly play themselves. Vine ads can reach 5-10 times the number of people, for much less than a traditional TV commercial. There are 200 million people on Vine now, so their reach is massive.
The power of IoT is even greater than increasing brand awareness and connecting consumers with the brand, although this is one function that we all want to do. IoT can improve lives significantly in terms of how we are eating, socializing and interacting with one another.