Consistency is key. Your Instagram images need to scream your brand. Be sure that you have a call to action, for people to share your post. You should have brand guidelines that show what to post on Instagram.
Digital Growth Summit
Vine creators are more trusted than mainstream celebrities, because they mostly play themselves. Vine ads can reach 5-10 times the number of people, for much less than a traditional TV commercial. There are 200 million people on Vine now, so their reach is massive.
The power of IoT is even greater than increasing brand awareness and connecting consumers with the brand, although this is one function that we all want to do. IoT can improve lives significantly in terms of how we are eating, socializing and interacting with one another.
Thank you to all of our sponsors, panelists and volunteers that helped to make the DGS4 a huge hit at Microsoft’s LA headquarters.
For mobile you have a smaller screen so you need to simplify navigation, and create modular content.
YouTube is a platform to connect people with people and to have a very wide reach.
A simple definition of SPAM is sending anything your customer doesn’t want. Paying attention to your metrics over time help us know if our email is appreciated, or not.
SEO and Social Media are like a plumber and a gardener.
PR has moved beyond Press Releases. Now blogging, infographics and images are all important.
Golden rule of Email Marketing: treat the people on your email marketing list the way you would want to be treated.