30+ Digital Marketing Tools to Engage Customers


All-in-one platforms:


    Digital Marketing Tools to Engage Customers

    Digital Marketing Tools to Engage Customers

  1. AllProWebTools
  2. Adam Barnhart, Director of Marketing at AllProWebTools

    AllProWebTools is an all-in-one solution for automation, personalization, and integration.
    Automation ensures that you have super-human response time, follow-up, and availability.

    Personalization ensures that you are reaching out with a human voice, and directing your efforts to your customers specifically as individuals.

    AllProWebTools is an all-in-one solution for automation, personalization, and integration – @AllProWebTools

    Integration allows you to more effectively measure your results. If all your external communication tools (website, customer relationship manager database, emails, and other marketing campaigns) can share data, you can get much more detailed, accurate, and actionable reports.


  3. HubSpot
  4. Aria Solar, Inbound Marketing Coordinator at UrbanBound

    HubSpot has been one of our greatest weapons, especially as we’re going up against big companies – @Aria_Solar

    At UrbanBound, we use HubSpot for all of our marketing automation, and frankly, I’m not sure how anyone effectively does their job in the Marketing field without a platform like this. HubSpot has been one of our greatest weapons, especially at a startup, as we’re going up against big companies with a strong and solidified groundwork. The data that HubSpot provides is simply unparalleled – any number you could possibly want to know, whether it’s website visits, page performance, blog hits, social media metrics, CTA clicks (and anything else you can think of), is all found within the portal. The easy to use interface allows you to aggregate all of your marketing efforts in one place, giving you numerical-proven insight into exactly what is and is not working. HubSpot not only allows you to see all of these metrics, but it guides you through the whole process with a robust knowledge center. HubSpot has transformed our company into a marketing powerhouse.


    Helpdesks:


    The best tool to listen and engage with customers is a service tool like HappyFox – @HappyFoxApp

  5. HappyFox
  6. Stephanie Hamilton, Communications Manager at HappyFox, Inc

    The best tool to listen and engage with customers is a service tool like HappyFox. It allows brands/ companies to convert posts/ tweets into tickets and convert those into conversations to enhance customer experience. The right response isn’t a marketing one, but a customer service one.


  7. Zendesk
  8. Shakeel Tabassam, Co-Founder of Yodiz.com

    Zendesk is software for better customer service. Better customer service comes from better relationships with your customers. Whether they reach out to you with questions, want to find answers on their own, or need to be proactively engaged, Zendesk makes communicating with customers easy and efficient.


  9. UserVoice
  10. UserVoice integrates easy-to-use feedback, helpdesk, and knowledge base management tools in one platform that empowers users to speak and companies to understand.

    To engage customers, world has evolved from simple phone call, email to sophisticated help desk softwares like Zendesk, UserVoice and more. But in 2015 some tools beyond help desk softwares and social media, can make significant difference in customer engagement and creating positive impact on your business.


    Behavior/time based triggers for messages and emails are THE-Thing – @ShakeelTabassam

  11. Intercom.io
  12. Two-way instant customer engagement Intercom.io is extremely powerful tool to engage customers. Sending direct messages and important emails is so much easy. Behavior/time based triggers for messages and emails are THE-Thing, it makes lot easier to engage customers, help them to get onboard and offer instant support whenever they need.


    Live chats:


  13. Olark
  14. Hannah Konitshek, Customer Success Advocate at LawGives

    The number one digital tools that our company uses is the Olark instant chat – @HannahKonnn

    The number one digital tools that our company uses is the Olark instant chat feature that you can have on your website. This allows for customers to instantaneously chat with someone at the company during normal business hours. Especially in the early stages of a company, where this is a scalable process, it ensure that consumers feel instant customer service and high touch clients are not lost.


  15. PureChat
  16. Aaron Lin, Founder of ZOOM Articles

    One of the most overlooked digital tools is the inclusion of a chat function on any company’s website – @ZoomArticles

    One of the most overlooked digital tools is the inclusion of a chat function on any company’s website. Let’s be honest, e-mails are no longer the communication powerhouse that they used to be. Consumers these days want their queries answered instantly. A landline would usually suffice, but there’s a whole market of consumers that have their reservations about dialling in. Our website makes use of PureChat, which offers both a paid and free chat service that allows us to connect with your website’s visitors. It even has its own stand alone mobile application to keep us connected no matter where we are. Installing PureChat on our website has led to a visible increase in visitor engagement and sales.


    Tactical Tip: All small businesses should offer live chat, especially if they are targeting millennials.

    Craig Borowski, Managing Editor at Software Advice

    All small businesses should offer live chat, especially if they are targeting millennials – Craig Borowski

    We surveyed nearly 350 U.S. consumers and found 60% of millennials prefer to have their online shopping queries answered via live chat over traditional channels. Millennials value live chat because it’s convenient and they don’t have to wait on hold to get their query resolved. Considering how many millennials prefer this contact option, it’s critical small and medium business offer live chat to engage with millennials in a fashion they prefer. Not offering this feature could lead to higher abandonment rates and less satisfied customers which could be devastating for a small business trying to build a loyal customer base.


    We’ve seen tremendous success when live chat is used in the right way – @RobertBrandl

    Tactical Tip: We’ve seen tremendous success when live chat is used in the right way.

    Robert Brandl, Founder of Tool Tester Network

    Especially in e-commerce, automatic triggers can help web store owners sell more. For example: whenever a visitor views a product page that has a high margin the triggers automatically starts a conversation. You can find a few additional examples here.


    Email tools:


  17. MailChimp
  18. Josh Ochs, Founder of MediaLeaders

    Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs.


  19. Streak
  20. Streak is a CRM platform that works with work, personal, and school Gmail accounts. And it’s very easy to use.


  21. Sidekick by Hubspot
  22. Rachel Haviland, Ph.D., Digital Media Tecs, Inc.

    Track every single email you send with Sidekick by Hubspot – @RachelHaviland

    Ever sent an important email and feel like it disappeared into oblivion? You don’t know if your recipient even received it, let alone opened it. Those days are over!
    Now you can track every single email you send with Sidekick by Hubspot. This free tool gives you real-time notifications when someone opens your email and even when they read it for a second or third time, where they were when they read it and what device they used to open it. It also lets you know if they click on a link in your email, so you can track visits to your website or if they viewed other information you provided.
    Sidekick also gives you time-saving information about your email contacts, right there in your inbox. From where they work, your email history with them to contacts you have in common, you can see how you are connected.
    I’ve used Sidekick to set reminders to follow up on emails, schedule emails to be sent at a later date and even respond quickly to a prospective client, when I see them open an old email again. That timely follow up can be priceless when it comes to closing a contract!


    Tactical Tip: Use email to engage your customers in a personalized and helpful manner.

    Hillary Berman, Founder at Popcorn & Ice Cream

    Engage your customers in a personalized and helpful manner – @HillaryBerman

    By listening to customer inquiries, complaints and messages – and responding in a timely manner – companies can engage in a personalized, helpful manner. And while canned replies are great for a “we’ll get back to you soon,” they by no means replace the personalized response that actually addresses a question or concern.
    That’s it. Nothing fancy. Nothing complicated or expensive to deploy. Simply email and correspond. Just help. That’s really all customers are looking for anyway.


    Tactical Tip: Send an email to abandoned checkout customers.

    Matthew Dooley, Co-founder, COO at matthewdooley.com

    Send an email to abandoned checkout customers – @DooleyMr

    We use various tools to engage with customers, but my favorite is the email we send to our abandoned checkout customers. See below.

    Subject: Baby Come Back
    To: Jason
    From: Kapture

    Nicolas,
    Noticed you came to Kaptureaudio.com and exited before you completed your order. Just like the old school Hall & Oates song Baby Come Back, *You can blame it all on me. I was wrong, and I just can’t live without you.*
    ​(image: Hall and Oates: Baby Come Back)

    Is there anything we can help you with? Do you have any questions about the ship date or was there anything about our new product that you didn’t understand? To go back and pick up where we left off, just click here (link to their order).
    Early supporters of a new product are crucial, and we know it can be hard to take the purchase plunge. Please take a chance on us and for doing so, here is a discount code to receive 10% off your purchase on top of the 33% pre-order discount. The code expires 4 days from now, so get on it. *Discount Code: SAMPLE*


    Social media tools:


  23. HootSuite
  24. Wayne Barker, Head of Online Marketing at Boom Online Marketing

    Without a doubt the single most important digital tool for engaging with customers is HootSuite – @WayneB77

    Without a doubt the single most important digital tool for engaging with customers is HootSuite.
    Whilst there are hundreds of listening and scheduling apps available on the market Hootsuite has a great price point, can scale easily and infinitely flexible.
    We would encourage people to create separate tabs for posting, listening and different social profiles, keeping it organised in a such a way allows you to add people that can collaborate as your social media following grows and requires more attention.
    In a ‘listening’ tab you can set up alerts for your brand names as a starter and then as you progress you can start to use their search operators to not only find people mentioning your content or products but also to help you get in front of potential customers.
    A handy little tip for businesses that deal with content (blogging, graphics, quizzes etc.) is that you can drop the URL of the content straight into a search stream and it not only picks up people that have shared it and mentioned you but those that have shared your content and not tagged you in.


    The two most helpful tools that I use today to engage with prospects and customers are TweetDeck & IFTTT – @AlxRodz

  25. TweetDeck
  26. Alex Rodriguez, Creative Strategist for YMMY Marketing

    I find TweetDeck quite useful to set up separate columns, each searching for my brand or related keywords. This way I receive notifications whenever someone speaks about my topic of industry, or I can just skim through related tweets quickly whenever I come upon dedicated time for this.


    The best tools that modern marketers can use are social networks – @TechJobs_NYC

    Tactical Tip: Use social media and focus on relevant customers.

    Jack Martin, CEO/Founder of TechnologyJobs.nyc

    The best tools that modern marketers can use are social networks. In the last five weeks, the social media accounts for technologyjobs.nyc have grown to an eye-watering to 15,000 users between Twitter, Facebook and Google+. With this, we have seen explosive traffic. Making publications and posts engaging is the key to our success. Focus on relevant customers or content and avoid issues outside of your target demographic or market.


    Website tool:


    With Inkbrush you can convert JPG into professional HTML without knowledge on coding – @Richard_Moh

  27. Inkbrush
  28. Richard Moh, Senior SEO Specialist & EDM Capability Lead at Lion and Lion Digital Agency

    Ink brush is a web based email design and coding tool. It allows you to easily convert a full JPG file into professional level HTML format without knowledge on coding.


    Content-creation tools:


  29. HubSpot Calendar
  30. Swetha Venkataramani, Content Marketing Associate at 9Lenses

    The HubSpot Calendar is a great tool for centralizing your Content Calendar – @itspvs

    The HubSpot Calendar is a great tool for centralizing your Content Calendar. Team members are able to view scheduled social media posts, recurring email newsletters, tasks and any upcoming blog posts that we are working on. We have been using the HubSpot calendar to monitor if we have the right mix of content and channels to reach our audience every month. I am able to assign tasks to the rest of the team members and send out notifications about the same.


  31. Dragon Dictation
  32. Elliot Simmonds, Lead Consultant at Rippleout Marketing

    Dictation tools such as Dragon Dictation can help you ‘write’ posts in much shorter periods of time – @ETSimmonds1

    As a digital tool, Dragon Dictation (it’s an iPhone app) is fantastic. In short, you dictate verbally to the app and it outputs a text version of your speech to you. The reason I suggest this is that, given the utilisation of content marketing for SEO and social media, I’ve found that this tool can help you ‘write’ posts in much shorter periods of time. More importantly though, it’s also a really quick way of getting a blog post written out when all you have is your phone and inspiration strikes. Once the post is written, it obviously stays around for SEO purposes, and you can also repurpose for e-books, social media sharing, etc. I would say that utilizing Dragon has cut the time it takes me to write a post by a third – even when you consider that you do have to go through and edit the odd word (although it is very good!). The time saving element is definitely worth your readers checking out!


  33. Infogram
  34. Loren Elia, Head of Marketing at Infogram

    Infographics are among the most shared content in the Internet – @Lorenelia

    Infographics are a great way to engage audiences because at least 40% of people are visual learners. Interactive infographics are a great way to combine seeing and doing, which is the best way to learn something. Infographics are among the most shared content in the Internet. Some studies have shown that the can drive up to 12% more traffic to a website.


  35. Use Google Hangouts
  36. Sandy Sidhu, Online Marketing Consultant

    Use Google Hangouts to engage with your existing community as well as prospects – @SandySidhu

    In 2015, marketers and businesses should plan on adding more video content to their strategy but not just pre-recorded but also live. A tool that supports this really well is Google Hangouts On Air which business owners can use to engage with their existing community as well as prospects. The benefit of using a hangout format is that not only can you offer Q&A, you can also have members engage with one another as well as have a video recording that you can then later share on your YouTube channel. Businesses can use the live format to do an informal Q&A session, showcase a new product offering and get input and feedback from their audience.


    Analytics and data monitoring tools:


  37. Google Analytics
  38. Josh Ochs, Founder of MediaLeaders

    Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.


    We use AffiloTools so that issues can be addressed before they become problematic to our customers – @SimonSlade

  39. AffiloTools
  40. Simon Slade, CEO and Co-Founder of Doubledot Media

    We use AffiloTools so that issues can be addressed before they become problematic to our customers.


  41. Customer.io
  42. We also use Customer.io to assist customers at key moments in their interactions with our websites. We recognize the individuality of our customers, and through Customer.io, we make their online experience as unique as their individual business goals and needs.


  43. IFTTT
  44. Alex Rodriguez, Creative Strategist for YMMY Marketing

    This is an excellent tool to help monitor channels and take different actions based on the findings. For example, this recipe checks my email inbox for messages from HARO containing keywords of interest in my industry, and sends me a text message to remind me to check that HARO email. IFTTT recipes can be set up to monitor many different sources across the internet, and find leads or customer queries.


    Tools for organizing your work:


  45. Google Docs
  46. Josh Ochs, Founder of MediaLeaders

    It allows you to create and edit web-based documents, spreadsheets, and presentations. You also can store documents online and access them from any computer. You can share your documents with other people, so you can work together and edit at the same time.


  47. Asana
  48. Asana is a web and mobile application designed to enable teamwork without email.(Wiki) It allows to add tasks, comment with your team & hit project deadlines.


  49. YouCanBook.me
  50. Shakeel Tabassam, Co-Founder of Yodiz.com

    YouCanBook.me provide painless way to schedule a demo. We are getting an average of 8-12 demo request a week since we started to use this tool, really helpful. Also, no more multiple emails to find suitable slot, timezone confusions and rescheduling pains.


    Managing data and information sharing tools:


  51. Postwire
  52. E. David Marinac, Founder of StandUpPouches.net

    We have found that people gravitate to us because we rapidly provide customized content that educates – @StandBags

    Postwire is by far one of the best digital tools that marketers and businesses can use to engage with prospects and customers. I had been looking for a way to increase StandUpPouches.net’s efficiency with prospects and clients and to close more business. Postwire allows us to not only store and organize all of our content, including videos, presentations, web links, articles, etc., in one central repository, but it also enables us to quickly present the most relevant pieces to target audiences in a way that resonates best with them.
    We have found that people gravitate to us because we are so open and rapidly provide customized content that educates – and this is all achieved through the use of Postwire.


    Marketing tools that business owners could use to supercharge their dropbox and other online services @YokoConsulting

  53. Mover
  54. Staci Jansma, Project Coordinator, Yoko Co

    Mover is an easy way to move your files digitally. Can help assist with Backups, Migrations and Transfers.


  55. Sookasa
  56. Sookasa encrypts files across cloud services and mobile devices. Sookasa enables HIPAA and FERPA compliance on the cloud with transparent, on-device Dropbox encryption.


  57. Wappwolf
  58. Wappwolf helps you to automate your files to the cloud services. Works with Amazon Cloud Drive, Dropbox, Google Drive and Box. You may drag and drop files into a predefined folder on Dropbox and automatically convert and sync to your favorite places.


  59. Dropboxifier
  60. Dropboxifier helps you to share your saved games and application data between computers. This not only works with Dropbox, but also with SkyDrive, Google Drive, etc.


    Advertising platform:


    Outbrain is an ad platform that’s easy to start, fund and run – @911Restoration

  61. Outbrain
  62. Alexander Ruggie, Public Relations Director at 911 Restoration

    Outbrain is an ad platform that’s easy to start, fund and run. Since starting it in the beginning of January we have attracted over 3 million impressions and hundreds of clicks for the potential purchase of franchises in the restoration business and we have done so spending less than $300.00!


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