Digital Marketing Tactics Book

Learn from 150+ experts as they deliver 600+ digital marketing techniques
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With 280 pages full of useful information, we guarantee this to be a valuable resource you will want to feature on your desk at the office.

This book will give you tactical tips you can immediately use on your marketing campaigns and is sure to be one of the most helpful ways to get fresh marketing ideas in a short period of time.

Digital Marketing Tactics book

See what experts say about the tactics in this book:

What influencers say:
What brands say:
What agencies say:

This book delivers 600 invaluable digital tactics as presented by 150 experts at our recent marketing conferences in California. Learn strategies from influencers, marketers, brands, and agencies.

Conference attendees say:
Conference presenters say:
Conference attendees learn:

Here’s what you’ll learn in this book:

Engagement chapters:
2017 Trends You Need to Know in PR, Search & Social
Growing Your Social Following
Branding on Instagram & Snapchat
Snapchat Stories vs. Instagram Stories
Effective Email Marketing Tips for Brands
Tips to Optimize Email Subject Lines
Digital Outreach to Get Positive PR
Best Practices in PR, Search and Social
Social Media Tips for Reputation Management
Ad Spend: PPC & Retargeting
Sports and Social Media Listening
Live Video: YouTube Live vs Facebook Live
Influencer chapters:
Influencer Marketing Tools & Campaign Tips
Influencer Campaign Best Practices
10 influencer campaign deal killers
Brand-Influencer Fit
Content Calendar Strategies
7 Examples of Effective Content from Hootsuite
5 Tips to Engaging Influencers Organically
Multi-Post Campaign Design
Influencer Marketing Campaigns into eCommerce Results
5 Ways to Monetize Your Content
Relevant Content in a News Feed Economy
Proven Influencer Marketing Strategies

Analytics chapters:
A/B Testing Best Practices for Digital Marketers
ROI on Social
Keeping Analytics Simple
Tactics for Simplifying Site Analytics
CRM Best Practices
Marketing Trends with IoT
Predictive Analytics
Tracking Post-Click Activity with BI Tools
Security and Privacy in the Cloud
Appendix
Tools
Contributors
Businesses
Notes

Here are some of the businesses mentioned in this book:

Amazon
AqibNazir.com
Aruba, a Hewlett Packard Enterprise company
AT&T
BEGIN
Black n Bianco
Blitz
Blu Skin Care
Blue Cliff Media
Blue Compass
Bruce Clay, Inc.
Business Wire
Buy the Best Drone
BuzzFeed
BVAccel
CanIRank
Chapman University
Chapman5
Charles Ave Marketing
Coldplay
ConvertClick
Cs3 Inc.
Doubledot Media
Elevate My Brand
Enthusiast Network
FameBit
Finder
First Republic Bank
Fit Small Business
Flipboard
FM Outsource
FOX Sports
Fullscreen
Future Solutions Media
Google
Google Analytics
Google Spreadsheets
GreenPal
Groove Jones
GumGum

Hammer IT Consulting
Hopscotch
Horizon Media
HostGator
Humberview Group
Hype Digital Marketing
IBM
Ignition Creative
Inseev Interactive
inSegment
Integrate & Automate
Javelin Agency
KNOCK
KTLA
Lavendaire
Lending Club
Lot801 Marketing
MagicLinks
Main Path Marketing
Matrix Marketing Group
Media Moguls PR
Microsoft
More in Media
Murphy O’Brien Public Relations
MuteSix
My Handyman Services
Neoreach
New Reality Arts
NewAer
Noble Digital
Notice
Numberly
Octoly.com
OluKai
OMD
Omelet
One World Studios
OpenSlate
Orchestrate
Parse.ly
Penguin Strategies
PetInsuranceQuotes.com
Pixlee
Pole Position Marketing
PopShorts
Power Digital Marketing
PrimePay
Proofpoint
Rambus
Rayan Enterprises
Rebel Group
Rebrandly
Reelio
RingCentral
Ruder Finn
Saatachi & Saatachi
SAP
SatchCorp Ltd
Social Bluebook
Source Capital Funding, Inc.
StandOut Authority
Strategic Communications
SuperOffice
Symantec
TapInfluence
Technicolor
Terbine
The Halo Group
The Media Captain
The Search Agency
ThinkWarwick Communications
TINT
TONI&GUY
TriNet
Troika
UC Irvine Health
UploadVR
VigLink
Visa
Webpower Asia
Winders Consulting Group
Wrike
Wunderman

Here’s what some of our experts say:

For anyone looking for a comprehensive guide to Digital Marketing Tactics, this is it. –Lauren Sudworth, Senior Content Strategy Manager, Hootsuite

This book is full of tips digital marketers can use to be more authentic when communicating with their customers. –Kyle Snarr, Director of Brand Communication, Flipboard

This book offers actionable tips that you can use immediately to gain results whether you’re a small business or large enterprise. –Amisha Gandhi, Senior Director, Influencer Marketing, SAP

This is the book everyone should read to learn the insider tricks for using social media to your advantage. Great collection of ideas and insights! –Jock Breitwieser, Head of Corporate Communications, TriNet

As you will see from the takeaways inside these pages, the advice provided is well grounded, well-tested and effective. Whether it is amplifying news with news release distribution, creating influencer programs or understanding the latest SEO and social opportunities, the tips from Media Leaders’ conferences are one of the first places we look to see what is and is not working. –Serena Ehrlich, Director of Social and Evolving Media, Business Wire

Our team has written half a dozen books that teach brands how to shine online. Our latest two books feature 150+ digital marketing experts sharing their best tactics. Enter your info below to get access to the 600 tips.

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