How you respond to negative social media posts is more important than what the negative post says about you. Learn how to use social media to boost—not damage—your professional reputation, how to create a positive online reputation, and what to do if you receive negativity on social.
For many brands and online retailers, influencer partnerships represent the future of digital marketing, and, increasingly, a greater portion of budget and focus are being devoted to influencer sponsorships. Learn how to find the right influencers to partner with, how to approach them, and which influencer metrics to focus on.
Everyone has online results that create a footprint when someone searches for them online. This online footprint can shape your career in ways you might not anticipate. Learn how your online footprint impacts your career, common myths about online footprints, and ways to avoid social media mistakes.
We asked several experts, how can social media hurt your career and what are some tips professionals can use to avoid making social media mistakes? Learn how to vent in a positive way, how social media can be an extension of your resume, and how to shine online for employers.
Influencer relationship management (IRM) is a strategy for managing influencer interactions, enabling brands to nurture those interactions into long-term relationships. Learn how IRM can generate measurable impact for brands, what the best IRM tools are, and quick tips for brands who want to build a successful influencer marketing strategy.
For many brands, attracting new customers is one of the biggest benefits of utilizing social media marketing. So, we asked 10 digital marketing experts to share their best tips brands can use to gain followers and build an engaged audience on social media.
Instagram and Snapchat offer creative ways for brands to attract new customers, engage their audience, grow their email list, increase conversions, and more. With so much conflicting advice on Instagram vs Snapchat, we decided to ask the digital marketers who are successfully leveraging these social platforms to weigh in.
Research continues to show that people want to hear from your company via email and the ROI on email marketing remains high. Learn how to start building online communities by providing valuable email marketing content, understanding the tools available, tying in social media, and more.
YouTube is the largest digital entertainment platform out there and reaches more 18-34 year olds than any US television network, broadcast, or cable. Learn the three pillars to brand coverage on YouTube, how to understand your audience, and ways to create content for a successful YouTube campaign.
Social media is largely image-driven, not textual. There are almost three and a half billion images posted on social media. For 85% of those images, there is no text. Learn how to use visual intelligence to understand consumer trends, target your audience, and be present on social media.
For brands who want to take their social media marketing efforts to the next level, consider adding live videos to the mix. In this blog post, 4 experts share their best tips for selecting the right live video platform for your brand, how to grow your email list, and more.