YouTube is the largest digital entertainment platform out there and reaches more 18-34 year olds than any US television network, broadcast, or cable. Learn the three pillars to brand coverage on YouTube, how to understand your audience, and ways to create content for a successful YouTube campaign.
Digital Marketing Conference #7
Social media is largely image-driven, not textual. There are almost three and a half billion images posted on social media. For 85% of those images, there is no text. Learn how to use visual intelligence to understand consumer trends, target your audience, and be present on social media.
Discover the differences between VR and AR technology, as experts share tips on how your brand can use these platforms to engage your audience. Learn how to create a deeper connection with your audience, build immersive experiences for your brand, and run successful VR/AR campaigns.
Learn how Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Experts share new ways to engage audiences via PPC marketing, tips on how much to spend on ads and more.
Discover new ways to engage your audience with email marketing campaigns. Learn how keeping your emails simple, focusing on customization, creating data driven emails, and using social media can help boost your email marketing efforts.
When it comes to YouTube and Facebook, live video is becoming one of the most engaging forms of content. Live video marketing experts share their best tips on determining which platform is best for your brand, how to work with influencers to boost your live content and more.
With the advent of Instagram stories many brands are wondering if they should be creating content for Instagram stories vs Snapchat. In this panel discussion, 5 experts share guidance for brands who want to leverage Instagram and Snapchat to attract new customers, engage their audience and increase conversions.
2017 is the year of news content visibility. When you distribute news, you get analytics that can help you make more impactful marketing decisions. Learn the 2017 trends in PR, search and social that will help you engage your customers, amplify your content online and boost your SEO.
Your brand wants to tap into the tremendous potential of social media but it’s easier said than done. Our experts share their best insights on maximizing ROI on social media, the tools they use and the importance of focusing on the metrics that increase conversions.
While it used to be important to have a certain number of likes and followers on social media, it’s less about that now and more about creating really great content. Learn how to create engaging content, use social tools and determine your brand strategy to grow your social media following.