How are successful bloggers using MailChimp to grow their list? Are there any design hacks that can help me save time? As bloggers and influencers, you want to nurture your readers by connecting with them directly in their inbox.
There are several benefits of incorporating email marketing into your blogging routine including, broadening your blog’s reach, gaining analytics on your readers, and building a relationship with your audience. At the same time, you don’t want to come across as pushy or inauthentic in your email content.
We set out to get the best advice from digital experts from around the globe on how bloggers can utilize MailChimp to their advantage.
What are some of your best tips for bloggers using MailChimp?
- Use your emails to build a sense of anticipation
- Save time by creating your own template
- Segment your audience
- Personalize content for your subscribers and test everything to refine a good strategy
- Tie an email campaign to an RSS feed for your blog
Emily McIntyre, Crema.co, @McIntyreWrites
Deliver real value in your MailChimp campaigns: if you’re promoting an e-course, create a series of emails (a drip campaign) for interested people that includes testimonials, sample lessons, extra content, and free downloads. A trick I’ve found very successful when using MailChimp is to number the emails leading up to the course in the email header (i.e. Guide to Social Media Marketing 1/5), which brings a sense of anticipation for your offerings.
Eric Brantner, Scribblrs.com, @Eric_Scribblrs
Save your own template. For months I slaved away trying to decide which template to use. Then it dawned on me-I could create a template based on one I saw someone else use on a different email list. Then I could save it and have half the hard work already done for me each week when I sat to compose my new email. Talk about a timesaver!
A/B test. The A/B test function in MailChimp is great. Never send an email without testing something. It will help you nail down what changes can get you more opens and more clicks. Why wouldn’t you use this option? Start by split testing titles. Learn which sorts of titles get the best response from your readers. Once you’ve gathered info and set a few rules for your titles, move on to the emails themselves.
Sam McIntire, Deskbright, @UseDeskbright
We segment our audience into different ‘profiles’ based on the pages of our website that they visit. Then, we create a separate MailChimp list for each of these ‘profiles’. Visitors are only added to lists that are relevant to the topic areas in which they’re interested. This helps us avoid list-wide e-mail blasts; instead, we provide users with carefully curated content customized to their specific needs.
Jonathan Gilde, BrightHaus, @JonathanHaus
Email marketing has the potential to be the most effective channels for the majority of bloggers, and the only way to find out what works best is to test subject lines, content type, and send time. It takes time to refine a good strategy, but this is essential.
From the sign-up form and welcome email to dynamic tags to content, it’s important to personalize to your subscribers. This means so much more than just inserting their name in the subject line or body. Try sending a happy birthday message, segmenting users by interests, and follow up to responses with thoughtful replies.
Nick Leffler, Exprance, @Nick_Leffler
Using MailChimp to tie an email campaign to an RSS feed for your blog is a great way to create groups with your subscribers and let them choose what to subscribe to. When visitors to your website subscribe they’re given a selection between your newsletter, blog, or both!
You can then create an automatic campaign on a schedule of your choosing that checks your RSS feed for new posts. If there are new posts it’ll send out an email with each new post.